American Apparel really know about that ”unisex” thing. Damn well. (English version)

 
 
Dearest Vanja helped me with a english translation for my post about the unisex-shirt from American Apparel. 
 
Thank you so much! 
 
 
 
 
 
Unisex. UNI and SEX. What’s it really about? According to Wikipedia, the word unisex “refers to things that are suitable for either gender” (http://en.wikipedia.org/wiki/Unisex 2013-05-14). That’s nice! Something that BOTH women and men can do. Something the two sexes have in common. Like buying a shirt. Maybe a flannel or denim one. And wear it. And where to buy a shirt if not American Apparel? Gorgeous, sweet and especially cool and trendy American Apparel. After surfing around for a while I realize they also sell “unisex-clothing”. Perfect! I log on to their webpage with the word UNISEX dancing around in my mind. It echoes in my ears. Unisex, unisex, unisex.
 
 
 
And there it is. YES! The ultimate shirt. Damn it’s nice. Nice nice nice. I enlarge the photo.
 
 
 
Yupp. It’s the one. It just looks so good – I’m definitely buying it. But hang on. I can’t possibly buy a unisex shirt without checking what it looks like on a woman. Lucky I thought of it before making a huge mistake. My eyes glance around the page, and there... I find it!
 
 
 

This is the link to find out what the shirt looks like on a woman. Eagerly, I click it.

 
 
 
Oh. Right. Any more pics maybe? How ‘bout some slideshows? *click*
 
 
 
Well then... OK. No need for panties. But... I want to see a normal picture. *click*
 
 
 
So this is a bit of the front of the shirt...Mhmm. *click*
 
 
 
What the hell is that in her hand? *click*
 
 
 
Now, come on. A normal picture please! *click*
 
 
 
Hm. I’ll just have to try and find some other pics. *click*
 
 
 
Mmm. NICE! *click*
 
 
 
Same shirt? Men’s flannels. Yes. Ok, this is what it looks like on a woman. I give up. Maybe something else instead? *click*
 
 
 
Maybe this denim one!? Yes!
 
 
 
View a woman in this unisex style. *click*
 
 
 

Yes, yes, yes! Finally some pictures on what it looks like buttoned up. Wohoo! But I want some more pictures than just this one. *click*

 
 
Oh. *click*
 
 
 
No pants. And no panties. I see. *click*
 
 
 
Oh my... Sexy tiger! *click*
 
 
 
Okay, right. Cosy on the couch so. Maybe I can see what it looks like on the guys, just to compare? *click*
 
 
 
Right. Chilling out, smoking. *click*
 
 
 
Hanging out on the balcony with friends, chilling out... smoking. *click*
 
 
 
Mhmm... They’re chilling out and having a greeeat time. *click*
 
 

No. I think I’ll give this shirt a miss. Cos I kinda think I want to wear pants with it. I’ll probably catch a kidney infection walking around with a bare ass like that before summer. Because it seems as though women can ONLY wear this shirt (ONLY) if they tie it to the front. But if I were a man, well I could have worn this shirt whilst hanging out with my friends, chilling, smoking. Crap. Oh well, I’ll wait.

 

But I have to be clear. American Apparel really do know their unisex. Damn well.

 

Kommentarer
anonym skriver:

Från vilken vinkel man än vill se det, och hur många det än är som bojkottar, så är all reklam bra reklam, 100.000 personer har vart in bara på bloggen, det har varit på tv och i metro, dom har synts på varenda sida gratis... Skulle tro deras skjorta är slut i lager nu :)

Den 2013-05-15 klockan 06:59:56
Roger skriver:

Måste bara säga ett par saker här: Jag tycker det är jätteorättvist att bara kvinnorna får vara bara på underkroppen i reklamen. Snett å vinnt är vad det är. En sak till: Med din blogg öppnar du många ögon för hur jävla sjuk reklamvärlden är och hur sjuka signaler vi får av den!

Den 2013-05-15 klockan 08:35:17
Isabell skriver:

Wow vilket bra inlägg!! Världen är galen.

Den 2013-05-15 klockan 13:28:06
URL: http://hastprasten.blogg.se
Anonym skriver:

http://store.americanapparel.net/product/rsafn400w.html

Den 2013-05-15 klockan 19:01:17
Eva skriver:

Bra sammanställt och jämfört. Man förstår också varför man varken passat som vare sig man eller kvinna. Att tappa byxorna är är en mardröm, ,tänk det omvända: strika cowboy-tjejer och uderdåning snubbar med baken bar. Björn Borg-reklamen i Stockholms tunnelbana fick tydligen passera obemäkrt. Man får helt enkelt sluta köpa vissa märket och kicka igång sin symaskin och skapa nåt nytt, värdigt, tufft och snygg, men det är väl 10-åringarna som lär sig hur det ska vara med påklädda män och poserande kvinnor, där för deras skull.

Den 2013-05-16 klockan 03:43:13
JJ skriver:

All reklam är bra reklam? Nja, det beror helt på vilka som är osmarta nog att stödja deras sätt. Antingen ska alla vara påklädda och dressade så man ser vad man faktiskt vill köpa, ett klädesplagg, annars så kan alla, oavsett, kön stå och vika ut sig i konstiga ställningar. Rättvist ska det vara oavsett, tycker jag.

Den 2013-05-16 klockan 09:23:24
URL: http://www.fantomenfitta.blogg.se
Fredrik skriver:

http://www.svd.se/opinion/brannpunkt/vart-hat-mot-sexism-ar-sjalva-strategin_8176684.svd

Svar: "Det enda sättet att vinna spelet är att inte spela alls." Usch nej!
Och nej, jag blev inte tipsad av någon marknadsföringsnisse. Jag hittade det på egen hand med utgångspunkt i mina egna erfarenheter av att arbeta inom företaget.

Smart dude den där Ryan Holiday. Det fungerar säkert.
.

Den 2013-05-16 klockan 13:37:02
thea skriver:

http://trettiotreanledningar.com/ kolla sidan.

Svar: Inte missat, helt fantastiskt!
.

Den 2013-05-16 klockan 18:14:37
Johnson skriver:

so what? you have omitted all other pics of guys in underwear

Den 2013-05-16 klockan 23:53:37
Thies skriver:

Mange tak. I laughed a lot.

Den 2013-05-21 klockan 08:23:51
URL: http://dermachtdieworte.blogspot.com
Branislava skriver:

Tack, Emelie! I find it outrageous that something called "unisex" is so gender discriminatory.

Den 2013-06-20 klockan 05:00:31
Branislava skriver:

Tack, Emelie! I find it outrageous that something called "unisex" is so gender discriminatory!

Den 2013-06-20 klockan 05:02:21
Saara skriver:

Wow, that's pretty shocking. Love your comments about it, though.

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Jag äger inte en enda blommig tekopp. Jag har några som blomstrar, men det är kaffekoppar. Så frågar mig inte varför min blogg heter just det den gör. Det är ett bra namn helt enkelt. Här kan ni nämligen läsa om de tusen saker som snurrar runt i mitt huvud. Om feminism och om loppisrundor. Om hur man bakar världens godaste vaniljmuffins och pysslar ihop en fantastisk guldfitta. Om traderafyndade gummistövlar och om hur jag i dem försöker undvika att klampa runt med patriarkalisk geggamoja upp till knävecken. Om hur många obetydliga plåtburkar som finns bakom mina mintgröna köksluckor och min avsky för Sverigedemokraterna och vardagsrasism. Om hur hårt mitt hjärta klapprar för svunna tider, vintage och kärlek i alla former. Ja, helt enkelt allt detta i en salig blanding.

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